Privacy Notice


This Privacy Notice tells you how Countrywide Garden Maintenance Services Limited, trading as Countrywide in the UK, (“Countrywide”, “we” or “us”) process your personal data. It also describes your data protection rights, including a right to object to some of the processing which we carry out. More information about your rights, and how to exercise them, is set out in the Your Choices and Rights section.

We also may provide you with additional information when we collect personal data, where we feel it would be helpful to provide relevant and timely information.

This Privacy Notice applies to all Countrywide franchisees and franchisee applicants.

We are part of a group of companies owned by Dwyer Franchising LLC based in Texas, U.S.A which trades under the name “Neighborly” (together, “The Neighborly Group”).


  • We collect and process the following types of personal data in connection with your role as one of our
    franchisees (or prospective franchisees).
  • Contact & identification information
  • Financial and credit check information
  • Information concerning your performance, including in relation to customer feedback
  • Any other information you submit to us, including during the course of any correspondence

On occasion, we also receive certain types of personal data from third party sources, such as those
listed below:

  • Details of certifications, training qualifications or results you have obtained from the relevant
    course provider.
  • Membership details from professional organisations.
  • Results of any requests for credit reports
  • Third party recruitment or information sites, such as FranchiseDirect, Franchise Supermarket, Daltons Business and Businessesforsale
  • Results of any checks from the Home Office Disclosure and Barring Service (DBS) necessary for certain customer requirements and to assess suitability as a franchisee.


We collect, use and store your personal data for the reasons set out below.

  • Where necessary for Countrywide to enter into and perform its obligations under the
    Franchise Agreement.
  • Assessing your candidacy for opening a franchise and negotiating any agreements
    with you.
  • Providing you with access to our platforms and services, those of The Neighborly Group
  • Group and other third party service providers (such as vendors who have signed up to ProTradeNet).
  • Referring customers for your area to you if they first make contact with us.
  • Monitoring and managing your provision of services to customers, including any disputes or complaints.
  • To collect funds due to us under the Franchise Agreement.

Where necessary to comply with a legal obligation.

  • Carrying out anti-money laundering and other due diligence checks.
  • Disclosures to law enforcement agencies or in connection with legal claims, health & safety compliance, regulatory, investigative and complaints purposes (including disclosure of such information in connection with legal process or litigation).

Where necessary for Countrywide’s legitimate interests, as listed below, and where our interests are not overridden by your data protection rights.

  • Managing and developing our franchise network – for example, performance management, training and development, award recognition, franchisee surveys, marketing to franchisees and to encourage cooperation between existing and new franchisees (including but not limited to prospective franchisees being given the details of existing franchisees to discuss and evaluate the franchise proposition prior to signing a Franchise Agreement).
  • Protecting our legitimate business interests and legal rights. This includes, but is not limited to, use in connection with legal claims, compliance, validating and facilitating trade appropriate accreditations, regulatory, auditing and investigative purposes and other ethics and compliance reporting requirements.
  • Maintaining the security and integrity of our facilities, equipment and electronic platforms. This includes administering access rights, monitoring compliance with company protocols, and where permitted by local law and in accordance with relevant policies, for investigations.
  • Assessing your suitability to opening and operating a franchise.
  • Operation of any ethics or whistleblowing hotline which Countrywide may run now or in the future.
  • To analyse and monitor the diversity of its franchise network in accordance with applicable laws.

Where you have given consent. For example, we may ask for your permission to use your image in a company publication. Where we ask for consent, you are free to withhold or revoke it.


We share some of your personal data with other members of The Neighborly Group to administer and manage group functions, including making systems available to Group employees, to manage centralised systems and to assess your performance and the performance of Group companies. In particular, we share your personal data with Dwyer Franchising LLC, for the purposes of business planning and accounting, and monitoring and managing any customer disputes and complaints. In relation to such personal data, Dwyer Franchising LLC will be the party responsible for it (the data controller in legal terms). If you have any questions in relation to Dwyer Franchising LLC’s data processing, or wish to exercise any of your choices and rights (as set out in the following section) in relation to such personal data, please contact us via [email protected] Your personal data will also be shared with companies providing services under contract to Countrywide, such as training providers, help desk providers, software and IT systems providers and other IT hosting and/or IT maintenance providers. We are members of the British Franchise Association (“bfa”) and will share your personal data (Contact Information) and where they requested also franchise financial accounts, for the purposes of their assessing any application for upgraded membership we may make, periodic reviews and/or reaccreditation of our bfa membership, to identify the geographical scope of our franchise network, to determine our bfa subscription rates and to comply with the bfa’s legal obligations and its obligations to members. This information is shared with the bfa as it is in Countrywide’s legitimate interests and where our interests are not overridden by your own data protection rights.

Your personal data will also be shared with government authorities and/or law enforcement officials if required for the purposes above, if mandated by law or if required for the protection of our legitimate interests in compliance with applicable laws. In the event that part of the Countrywide business is sold or integrated with another business (in part or whole), your details may be disclosed to our advisers and any prospective purchaser & adviser and will be passed to the new owners of the business / business unit.


You have the right to ask Countrywide for a copy of your personal data; to correct, delete or restrict processing of your personal data; and to obtain the personal data you provide in a structured, machine readable format. In addition, you can object to the processing of your personal data in some circumstances (in particular, where we don’t have to process the data to meet a contractual or other legal requirement or compelling interest). Where we have asked for your consent, you may withdraw consent at any time. If you ask to withdraw your consent to Countrywide processing your data, this will not affect any processing which has already taken place at that time. These rights may be limited, for example if fulfilling your request would reveal personal data about another person, or if you ask us to delete information which we are required by law or have compelling legitimate interests to keep. If you have unresolved concerns, you have the right to complain to the data protection authority in the country you reside, where you work or where we are located.

We will retain your personal data only for as long as we need it for Countrywide’s legitimate interest in accordance with applicable law, to fulfil your franchise agreement or perform a service at your request, or to meet a legal requirement, after which we will take steps to delete your personal data or hold it in a form that no longer identifies you.


Your personal data will be processed in or accessed from the United States by The Neighborly Group. We and Dwyer Franchising LLC have entered into a specific contract approved by the European Commission which gives personal data the same protection that it has in the EU. Some of the service providers to whom we share your personal data also access personal data in the United States and other countries that do not have equivalent data protection laws to the European Economic Area (EEA). Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented: We will transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission. Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US. If you want further information on the specific mechanism used by us when transferring your personal data out of the EEA, please get in touch using the details in the Contact Us section below.

Use Of Cookies On The Website

What are Cookies?

Cookies are small pieces of data stored in text files that are stored on your computer or other device when a website is loaded within your chosen browser. They are widely used to ‘remember’ you and your preferences, either for a single visit (through a ’session cookie’) or for multiple repeat visits (using a ‘persistent cookie’). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as ‘first party cookies’), or by other websites who serve up content on that site (‘third party cookies’).

What is Cookie Control?

You may notice that our website utilises a third party Cookie preference tool called ‘Cookie Control’. Cookie Control is a mechanism for controlling user consent and the use of cookies on this website application.

When you (as the user) consent to one of the optional cookie categories, Cookie Control will place a cookie to remember that decision. The name of the cookie will be the name of the category specified within the Cookie Control widget itself. That cookie will be removed when you (the user) revokes consent to that category.

What are ‘Strictly Necessary Cookies’?

These are the cookies that are essential for this website to perform its basic functions. These include those required to allow registered users to authenticate and perform account related functions, as well as to save the contents of virtual ‘carts’ on sites that have an e-commerce functionality. Strictly Necessary Cookies are highlighted with a double asterisk (**) in the tables below:

Cookie NameDescriptionRetention Period
Cookies set by WordPress
wordpress_<hash> **On login, wordpress uses the wordpress_[hash] cookie to store your authentication details. Its use is limited to the admin console area, /wp-admin/2 years
wordpress_logged_in_<hash>  **After login, wordpress sets the wordpress_logged_in_<hash> cookie, which indicates when you’re logged in, and who you are, for most interface use.Session
wp-settings-<time>-<UID>  **WordPress also sets a few wp-settings-<time>-<UID> cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.Session
WordPress_google_apps_login **This cookie is set by the plugin ‘Google Apps Login for WordPress’ and may be present for users who login to WordPress via their Google or GSuite account.Session
wordpress_test_cookieUsed to check whether your web browser is set to allow, or reject cookies.Session
cookienotificationSet when dismissing the cookie notification banner so that it doesn’t keep appearing.3o days
Cookies set by Google Analytics
_gaUsed to distinguish users.2 years
_gidUsed to distinguish users.24 hours
_gatUsed to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>.1 minute
AMP_TOKENContains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.30 seconds to 1 year
_gac_<property-id>Contains campaign related information for the user. If you have linked your Google Analytics and AdWords accounts, AdWords website conversion tags will read this cookie unless you opt-out. Learn more.90 days
_gaexpOptimize 360 – Used to determine a user’s inclusion in an experiment and the expiry of experiments a user has been included in.90 days
Cookies set by CloudFlare
__cfduid **The __cfduid cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis.1 years
Cookies set by Hotjar
_hjClosedSurveyInvitesHotjar cookie. This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown.365 days
_hjDonePollsHotjar cookie. This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in.365 days
_hjMinimizedPollsHotjar cookie. This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.365 days
_hjDoneTestersWidgetsHotjar cookie. This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in.365 days
_hjMinimizedTestersWidgetsHotjar cookie. This cookie is set once a visitor minimizes a Recruit User Testers widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.365 days
_hjIncludedInSampleHotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.365 days
Cookies set by Optimizely
optimizelyBucketsRecords the Optimizely Classic variation that the visitor has seen for each experiment.  This allows us to deliver a consistent experience on successive page loads.6 months
optimizelyEndUserIdStores a visitor’s unique Optimizely identifier, for both Optimizely Classic and Optimizely X Web. It’s a combination of a timestamp and random number. No other information about you or your visitors is stored inside.6 months
optimizelyPendingLogEventsUsed as a cache for a visitor’s actions between tracking calls. This ensures that all events are efficiently tracked even if a visitor takes many actions in rapid succession. The cookie is wiped once the tracking call has been made.15 seconds
optimizelyRedirectAfter Optimizely Classic has executed a redirect experiment, stores the variation ID of the redirect experiment, so that Optimizely can pass it into integrated technology platforms along with the variation IDs that are active on the new page. This is necessary because the redirect experiment is usually inactive on the new page.5 seconds
optimizelyReferrerAfter Optimizely Classic has executed a redirect experiment, stores the document.referrer property from the original page, so that Optimizely can pass it into integrated technology platforms. This is how we avoid creating “self-referrals” in your third-party analytics.5 seconds
optimizelySegmentsPersists the visitor’s Optimizely Classic segments: browser, campaign, mobile, source type, and any custom dimensions that you may have configured. This allows us to ensure persistence of segment membership, which improves the accuracy of segmented results.6 months
Cookies set by Hubspot
_hs_opt_outThis cookie is used by the opt-in privacy policy to remember not to ask the user to accept cookies again. This cookie is set when you give users the choice to opt out of cookies.2 years
__hs_do_not_trackThis cookie can be set to prevent the tracking code from sending any information to HubSpot. Setting this cookie is different from opting out of cookies, which still allows anonymized information to be sent to HubSpot.2 years
__hs_testcookieThis cookie is used to test whether the visitor has support for cookies enabled.Session cookie
hs_ab_testThis cookie is used to consistently serve visitors the same version of an A/B test page that they’ve seen before.Session cookie
hs_lang_switcher_choiceThis cookie is used to consistently redirect visitors to the language version of a page in the language they’ve selected on this top-level private domain in the past (if such a language version exists). 
<id>_keyWhen visiting a password-protected page, this cookie is set so future visits to the page from the same browser do not require login. The cookie name is unique for each password-protected page. 



This cookie is used on the visitor UI side so HubSpot can determine/save whether the chat widget is open for future visits. It resets after 30 minutes to re-close the widget after 30 minutes of inactivity(TTL 30 minutes)
__hstcThe main cookie for tracking visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).2 years
hubspotutkThis cookie is used for to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts.10 years
__hsscThis cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.30 min
__hssrcWhenever HubSpot changes the session cookie, this cookie is also set. We set it to 1 and use it to determine if the user has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session.None. Session cookie
messagesUtkThis cookie is used to recognize visitors who chat with you via the messages tool. If the visitor leaves your site before they’re added as a contact, they will have this cookie associated with their browser. If you have a history of chatting with a visitor and they return to your site later in the same cookied browser, the messages tool will load your conversation history with that visitor. 
Miscellaneous Cookies
complianceCookieUsed to distinguish your acknowledgement of our website’s Cookie Banner and subsequent policy (this document).14 days

How to change your Cookie preferences

The most popular web browsers typically provide additional tools to users for controlling or restricting cookies on their device.  To find out more about cookies, including how to see what cookies have been set, visit or

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer’s website.

To opt out of being tracked by Google Analytics across all websites, visit



Save as set out in the “How we share your data” section above, the party responsible for your personal data (the “data controller” in legal terms) will be Countrywide Garden Maintenance Services Limited. If you have questions about this Notice or wish to contact us for any reason in relation to our personal data processing, please contact us via [email protected]


As one of our franchisee, you may receive or access personal data relating to our customers, suppliers, business partners, other franchisees or Countrywide personnel (including those of The Neighborly Group). As further detailed in the Franchise Agreement and the Manual, we expect you to comply at all times your own data protection obligations in respect of any personal data you receive or access whilst one of our franchisees.